Keeping Up With Marketing Trends
there's always something NEW in marketing...
There’s always something new in marketing. And you see the early adopters eagerly mastering that tool, that trend, that update, sharing it with excitement. And then there’s us, the ones who didn’t even realize when it happened, let alone how to use it or fit this new trend into our existing workflow.
If you've ever felt like you're playing catch-up, you’re not alone. The marketing world moves fast. From new social media algorithms and AI-driven content tools to shifting consumer behaviors and SEO updates, there's always something demanding our attention.
But does that mean we should chase every trend? Not necessarily.
Here’s a more strategic approach to staying informed without feeling overwhelmed:
Identify What Matters to You – Not every marketing trend is relevant to your goals. Are you a content marketer? Focus on AI writing tools and SEO updates. A social media manager? Keep an eye on platform algorithm changes and engagement trends. Choose what aligns with your work.
Follow Industry Experts and Communities – Subscribe to marketing newsletters (like this one!), follow thought leaders on LinkedIn, join marketing Slack groups or Twitter spaces, and engage with communities where insights are shared quickly.
Set a Learning Rhythm – Allocate specific time slots in your week to catch up on trends and for personal development. Whether it's listening to a marketing podcast while commuting or reading a roundup of updates every Friday, consistency helps prevent information overload.
Experiment and Apply Selectively – Instead of hopping on every trend, test small. If a new tool emerges, try it for a minor project before integrating it fully. If an algorithm changes, tweak one campaign and observe the impact.
Build a Support System – Connect with fellow marketers. Sometimes, a quick chat with a peer who has already tested a trend can save you hours of research.
Use Google Alerts & Twitter Lists – Set up Google Alerts for key marketing terms so you get notified when something new is trending. Create Twitter lists of industry experts and check them regularly for quick insights.
Attend Webinars & Conferences – Even if you can’t attend in person, virtual marketing summits, webinars, and live Q&As are great ways to stay up to date and hear firsthand from experts.
Keep an Eye on Consumer Behavior – Trends are not just about tools but also about how people interact with content. Keep track of how your audience engages with different types of content, formats, and platforms.
Note This:
Marketing will always evolve, and while we can’t master everything at once, we can build systems to stay ahead without burning out. So, take a deep breath, pick what serves your strategy, and remember, you don’t have to chase every wave to stay afloat.
And in this vein; I found a tool that helps you build a landing page for your free & paid events, has inbuilt email systems, help set reminders etc. If you attended DDMB Virtual Event you would know the tool;
P:S - This isn’t a paid ad, but we are opened to paid ads that benefits the community.
In Other News
Below are some of the feedbacks from last week’s DDMB Virtual Event.
If you missed the event or want a refresher, check out the previous newsletter for a recap
What is coming in March
The Creator Economy & Marketing: How Marketers Can Leverage the Creator Economy for Themselves and the Brands They Work With Folasade Daini.
(you’re seeing this first😉)
Marketing vs. Legal POV: Data Privacy in Marketing - A Collaboration Feature on DDMB with A Marketing professional and a Legal Expert.
10 Days Daily Notes To Women In Marketing (even men needs Daily Notes). This would be on the community’s chat.
Book Excerpt
This excerpt from This Is Marketing by Seth Godin emphasizes the power of storytelling in marketing and leadership.
Takeaways from the Excerpt for Marketers
Stop Competing, Start Creating: Don’t just fill market gaps or chase competitors, build a unique story that sets you apart. Focus on purpose and transformation rather than just market share.
Great Marketing is Rooted in Storytelling: Your brand story should connect with values, purpose, and vision. A strong narrative helps customers understand why they should care about what you offer.
Your Story Must Inspire Action: Good stories reinforce core values, attract loyal customers, and build brand trust. They help customers align with your brand beyond just the product.
Marketing is Leadership: Once you commit to a story, you are responsible for delivering on its promise. Marketing isn’t just selling, it’s guiding people toward a better future.
Be on the Hook for What Happens Next: The moment you share a vision, you have to back it up with action. Staying accountable and consistent with your brand message is key.
Average Work for Average People Won’t Stand Out: If all you offer is a small alternative to an existing product, you’re forgettable. Great marketing is bold, generous, and invites people to embrace something better.
Offer a Better Alternative, Not Just an Option: Instead of saying, “Here’s another choice,” inspire customers by showing them a meaningful, valuable change. The best marketing says: “Come with me, I’ll show you a better way.”
Meme of The Week
See You Next Thursday at 13:00 WAT
Best,
Success Lawal
Your Marketing Buddy.