Networking Tips for Introverted Digital Marketers
or do we all have to be extroverted?
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Someone asked me a couple of weeks ago, "Do you need to be extroverted to be a digital marketer?" I guess they thought so because of how I am. I’m an extrovert—passionate about everything I do, and I love to share the latest exciting thing I’m working on with everyone around me. They see me taking speaking engagements, teaching, and networking at events, so it might seem like being outgoing is a requirement. But here’s the thing: introverts can thrive in digital marketing too, even if they’re not naturally the life of the party.
Introverts, Listen Up: You Don’t Have to Be the Loudest in the Room
Digital marketing is not just about gaining skills and doing great work—it’s also about building relationships, whether that’s with potential clients, mentors, or the next person who might refer you for a job opportunity. But that doesn’t mean you have to constantly put yourself out there. As an introvert, you have unique strengths that can make you a highly effective networker, even if you don't see yourself that way. It’s about leaning into your natural style rather than trying to force yourself into extroverted behaviors.
Some of the best connectors I’ve met in this industry are introverts who focus on creating deep, meaningful relationships rather than casting a wide net. They prioritize genuine interactions over quantity, and that’s often where real opportunities lie. And I’m not trying to say personal branding isn’t a thing; it is very much beneficial.
So, if the thought of navigating a crowded networking event or speaking up in a room full of strangers makes you nervous, don’t worry. Here’s how you can still build a strong, supportive network and make those valuable connections that can propel your career forward, all while staying true to yourself.
Tip #1: Embrace One-on-One Conversations
While extroverts might thrive in large networking events, introverts often shine in smaller, more intimate settings. Instead of trying to make a splash at a big conference, focus on building relationships through one-on-one coffee chats or virtual calls. These settings allow for deeper, more meaningful conversations, where you can truly get to know the person you’re speaking with—and they can get to know you.
For example, when I started in digital marketing, I found that some of the most valuable connections I made came from follow-up messages after a webinar or a LinkedIn post. I’d reach out to someone whose work I admired and just look for them on LinkedIn, follow them on twitter, engage with their content and move to asking questions in their DMs. Introverts are great listeners, and that’s a huge asset when it comes to building trust in a one-on-one setting.
Tip #2: Leverage Online Communities
One of the best things about being in digital marketing today is the plethora of online communities where you can connect without the pressure of face-to-face interactions. Whether it's a WhatsApp group for marketers, a Slack community, or a niche forum, these spaces can be ideal for introverts to make their presence known without feeling overwhelmed.
If you're active in a LinkedIn group or part of a digital marketing Slack channel, you can contribute by sharing your insights, answering questions, or even just reacting thoughtfully to what others share. It's a great way to build rapport with other members without feeling like you need to dominate a conversation. You might be surprised by how many people reach out to you for more in-depth chats after seeing your thoughtful contributions.
Tip #3: Prepare in Advance for Networking Events
I know this one sounds like common sense, but it’s so effective that it’s worth repeating. If you know you’ll be attending a digital marketing event or a webinar where networking is encouraged, do some homework beforehand. Identify a few key people you’d love to meet, and think of a couple of questions you could ask them.
This might sound like over-planning, but having a few icebreakers in your back pocket can make all the difference. It takes the pressure off in the moment and helps you feel more at ease. Plus, the person you approach will appreciate that you took the time to get to know a little bit about their work before speaking with them.
Tip #4: Use Social Media to Your Advantage
Social media is a goldmine for introverts looking to build connections without the immediate pressure of real-time interactions. Platforms like LinkedIn, Twitter, and even Instagram can be excellent tools for showing your expertise and engaging with industry leaders in a more comfortable setting.
Let’s say you admire someone’s work or have been following a particular thought leader in the digital marketing space. Comment thoughtfully on their posts, share their content, or even send a direct message to let them know how their insights have helped you. It’s a simple way to build rapport, and it doesn’t require you to put yourself out there in a high-pressure situation.
Tip #5: Focus on Building a Personal Brand
Introverts often excel in creating thoughtful, in-depth content. This makes content marketing a fantastic way for you to get your voice out there without having to be physically present. By writing insightful blog posts, creating value-driven newsletters, or even just LinkedIn regular posts, you can establish yourself as an expert in your niche.
Think of it this way: your content does the talking for you. It’s like networking on autopilot—people discover your work, resonate with your message, and reach out to you for opportunities. A well-crafted blog post or a detailed case study can sometimes open more doors than any in-person networking event.
Tip #6: Play the Long Game
Building a network doesn’t happen overnight, especially if you’re an introvert. And that’s okay. Focus on making genuine connections, even if it’s just one person at a time. You don’t need to be a social butterfly to build a powerful network—you just need to be consistent and authentic.
One of my introverted peers in digital marketing used this approach, slowly building up a network of trusted contacts. Today, they’re a go-to expert in their field and are regularly invited to collaborate on projects and speak on panels—despite never being the loudest voice in the room.
You don’t have to change your personality to succeed in digital marketing. Whether you’re an extrovert like me who loves to be in the mix or an introvert who prefers quieter connections, there’s a path for you. Focus on the relationships you can build, the value you can bring, and the unique perspective you offer.
So, to my introverted friends, don’t be afraid to lean into your strengths. The digital marketing world needs your thoughtful insights and your knack for genuine connection. And remember, whether you're joining the conversation in a crowded room or behind the screen, what matters most is showing up authentically—one connection at a time.
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Best,
Success Lawal
Your Digital Marketing Buddy.
Thank you so much for this wonderful piece.
Thank you so much, miss Lawal.😊😊