30 Topics To Build Your Personal Brand as a Marketer
You Don't Need to Be a Guru to Build a Personal Brand
One of my goals this year is to push every marketer outside of their comfort zone, and I’ve started with my eBook on "Planning Your Marketing Career" to prepare each marketer for career opportunities in 2025. And as the saying goes, "Success is what happens when preparation aligns with opportunity."
So, let’s move to personal branding.
A lot of people think personal branding is for gurus who have spent years working and gaining enough experience to share, which is false. There are numerous benefits to building your personal brand, even as an entry-level or intermediate marketer;
A personal brand increases your visibility in the marketing industry.
It helps establish credibility and builds trust with your audience.
Personal branding accelerates career growth by opening doors to opportunities.
It enhances your networking potential with industry professionals.
It differentiates you by showcasing your unique perspective and skills.
Building a personal brand boosts your confidence and self-belief.
It demonstrates initiative and a proactive approach to career development.
A personal brand creates passive opportunities like partnerships and speaking engagements.
It doubles as a live portfolio to showcase your skills and achievements.
Personal branding positions you as a future thought leader in the marketing space.
Today, I’m sharing 30 simple topics you can explore to build your personal brand. You can write about them, create short videos, tweets, LinkedIn posts, carousels, or any format you’re comfortable with.
Marketing Fundamentals
"Understanding the Marketing Funnel: A Beginner's Guide"
Break down the stages of awareness, consideration, and decision-making in an easy-to-understand way."Why Customer Personas Are the Heart of Every Marketing Strategy"
Share the importance of knowing your audience and practical tips for building personas."5 Must-Have Tools for New Marketers"
Discuss tools like Canva, Google Analytics, or Hootsuite that simplify marketing tasks."What I Learned From My First Marketing Campaign"
Reflect on your experiences, highlighting lessons for other newbies."The Difference Between Inbound and Outbound Marketing: Explained Simply"
Clarify this foundational concept with examples.
Content Marketing
"How to Create Engaging Content Even Without a Big Budget"
Highlight creative ways to captivate audiences when resources are tight."3 Content Marketing Mistakes I Made and How I Fixed Them"
Share relatable errors and practical solutions."Beginner’s Guide to Writing SEO-Optimized Blog Posts"
Offer actionable steps for better search rankings."Repurposing Content: Maximizing Value From a Single Piece"
Teach others how to turn one blog post into a video, carousel, or tweet thread."How to Create a Content Calendar That Works for You"
Simplify content planning with easy-to-follow strategies.
Social Media Marketing
"Building a Social Media Presence From Scratch"
Share the basics of creating accounts and crafting an online identity."How to Create Scroll-Stopping Content on Instagram"
Tips for visuals, captions, and hashtags that grab attention."5 Lessons I Learned Managing My First LinkedIn Campaign"
Provide insights into professional networking through ads."The Best Times to Post on Social Media for Engagement"
Discuss optimal posting schedules based on research or your experience."How TikTok Is Changing the Face of Marketing"
Analyze trends and what marketers can learn from TikTok’s rise.
Career Growth in Marketing
"What I Wish I Knew Before Starting a Career in Marketing"
Share advice for those just starting out."How to Land Your First Marketing Role With No Experience"
Offer tips on internships, freelancing, or personal projects."Exploring Career Paths: Generalist vs. Specialist Marketer"
Help readers understand the pros and cons of both paths."How Networking Helped Me Advance My Marketing Career"
Discuss the value of connections and how to nurture them."5 Books Every Aspiring Marketer Should Read"
Recommend books with insights that helped you. This is the part where you mention my eBook - Planning your Marketing Career by Success Lawal 😉
Advanced Topics (For Intermediate Marketers)
"The Role of Data Analytics in Marketing"
Introduce basic metrics and tools like Google Analytics."Creating a Lead Generation Strategy That Works"
Share actionable tips for capturing leads online."The Power of Email Marketing: Building Relationships That Convert"
Explain why email remains an essential channel."How to Measure ROI for Digital Marketing Campaigns"
Teach basic ROI calculations and reporting."Building an Employer Brand Using Social Media"
Explore how marketers can position their company as a desirable workplace.
Creative & Soft Skills
"The Art of Storytelling in Marketing"
Emphasize how compelling stories resonate with audiences."Overcoming Impostor Syndrome as a Marketer"
Share relatable struggles and how to grow confidence."Why Collaboration Is Key in Marketing Teams"
Highlight teamwork’s role in successful campaigns."How to Stay Creative Under Pressure"
Discuss techniques for brainstorming and maintaining creativity."Marketing Trends to Watch in 2025"
Speculate on emerging technologies and strategies.
Your personal brand is your voice, your unique perspective, and your story. Ready to take your personal brand to the next level? Start now and watch opportunities roll in.
Which of these topics will you start with?
Confirmed Speakers - Dear Digital Marketing Newbie Virtual Event
Elizabeth, a marketing leader and career strategist, has coached over 175 professionals through Growclass and delivers acclaimed webinars on LinkedIn positioning. An author and advocate for women in tech, she will speak on “Acing a Marketing Interview” at the DDMB Virtual Event.
Israel “Ladi” Ogunseye, a seasoned business leader with over a decade of experience in tech and fintech marketing, emphasizes value-driven strategies and audience insights. Featured by BBC and TechCrunch, he is president of DMPN and a Harvard Business Review contributor. He will speak on “Negotiating/Charging Your Worth as a Marketer.”
Lade, creator of the Marketing For Geeks newsletter with 2,000+ readers, is Head of Marketing at SocialKit, a tool for founder-led marketing and advocacy. She has contributed to products like Flutterwave and Wicrypt. At the DDMB Virtual Event, she will discuss “Speaking Directly To Your Target Audience.”
Meme of The Week
Weekly Job Board:
MoniePoint is looking for a Communications Specialist: https://www.linkedin.com/jobs/view/4119591196/
Location: Lagos
CourtAvenue is looking for a Content Strategist (US): https://jobs.contentconnect.site/jobs/103544550-content-strategist
Position: Digital Marketer
Apply: admin@rsteadypro.com
LKT Talent Management is looking for a Brand/Content Manager.
Location: Lagos Remuneration: 200k -250k(Naira)
Apply: hr@larakudayisiinational.com
JASS (Just Associates) is looking for a Communications Specialist
Location: Global/Virtual
Apply: https://justassociates.org/jobs-and-internships.
Zole App is hiring a Social Media Manager in Nigeria
Send CV & Portfolio to zole@zole.app
Active Campaign is looking for a Director of Content & Strategy
Apply here: https://jobs.lever.co/activecampaign/ba720f21-eada-422d-ab00-3104b3207ff3
TheLyfe Co. is looking for Content Associate & Social Media Manager
Send resume/portfolio to careers@thelyfe.co
See You Next Thursday at 13:00 WAT
Best,
Success Lawal
Your Marketing Buddy.
I'll start with the first topic. If I may ask for we do these write ups and just post them on our social media handles or do something extra to get visibility?
This is really helpful. Thank you.